Key-visual High-Tex from Germany 2012
Welcome to the German Pavilion at High-Tex from Germany 2012!

High-Tex from Germany 2012
12 - 14 March 2012
Moscow, Russia

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Following successful appearances in Shanghai, Atlanta and Mumbai, the High-Tex from Germany event is now set to open in Moscow this year. A total of 56 companies and research establishments will have the opportunity to present themselves to a large circle of international decision makers from 12 to 14 March 2012.

The range of exhibitors extends from manufacturers of technical textiles and textile machines to textile research institutes and educational establishments. The High-Tex from Germany therefore represents a successful blend of expertise and research to raise the profile of German companies and products on the Russian market. The growing German textiles and textile machinery industry is presenting itself in Moscow as an innovative sector of the dynamic German economy.

Many of the exhibitors at the High-Tex from Germany are successful small and medium-sized companies - the heart of the German economy. With their innovative products and developments these companies wish to present themselves on the international markets and establish new partnerships. SMEs require particular support in the growth countries that are not directly on our doorstep. For years now the BMWi has consequently been aiding these companies in developing new foreign markets.

Foreign trade fairs are particularly well suited for this initial market entry. Trade fairs are some of the most effective export marketing instruments available and are key platforms for contact and orientation. This year the BMWi is co-operating with German industry's Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. (AUMA) exhibition and trade fair body at approximately 260 foreign trade fairs, including 52 in Russia. 90 percent of the beneficiaries of these are small and medium-sized companies who would scarcely be able to afford a presence at foreign fairs without this support.

The participants enjoy comprehensive benefits from this programme. A turnkey stand is provided that enables the companies to present themselves under the "Made in Germany" umbrella. In addition, all participants also receive assistance in the planning and implementation of their presentation. As a consequence, the exhibitors participating in High-Tex from Germany will also undergo a seminar that carefully prepares them for the opportunities, risks and particular aspects of the Russian market. The organisers of the special events are experienced fair organisers and experts in the relevant sectors, qualifying them for this task. The BMWi has therefore commissioned the Messe Frankfurt with the organisation of the High-Tex from Germany, as the leading company in the field of textile fairs.

I wish to thank the AUMA and the Confederation of the German Textile and Fashion Industry for their positive collaboration. I would also like to wish the High-Tex from Germany a successful appearance in Moscow and hope for many new impressions and business contacts for all exhibitors and participants involved.

Ernst Burgbacher

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